To kick off the project, I asked myself the prime questions. Who are the intended users? What are their goals? Why would someone use this app? What are some challenges the users have before the creation of this app?
Interviews
After interviewing three participants (one of them being a venue owner), it became obvious that all the conflicts they are facing fell within the same categories; easier and quicker entry access, events being more organized, and the judging of the vehicles being fair.
Competitor Analysis
I looked at several potential competitors offering similar features. Although they are in the same market as Specs App, reviews of users depicted the main issues of these applications.
The major features between competitors were very similar, however, the main issues were:
User Interface bugs causing users to delete the application.
Did not offer a ticketing system to major events.
Focused on a more GPS-driven system.
Jake Anderson
Full-time Mechanic, 22 years old
"I love attending shows but those lines are ridiculous. I'm not sure if it's the way they organize the ticketing system or what, but they need to upgrade it."
Stephanie Davis
Dentist, 38 years old
"The long lines are such a headache. After that the shows would be perfect and easy to access to see my son attend!"
Empathize
Using the quantitative and qualitative data from surveys and interviews, I defined the two target group profiles: Jake (Mechanic, 22) and Stephanie (Dentist, 38) to better empathize with my main user groups and prioritize goals according to their needs.
User Flow
To help see the bigger picture and understand how users can navigate the platform, a user flow that considered true/false statements were identified. This help prioritize specific screens before moving on to wireframing.
Wireframes
Before I moved on to the final design for prototyping and user testing, I designed a med-fidelity wireframe that acted as the initial blue print. This ensured that I was heading in the right direction before putting it all together.
Solution One
Create an easy-to-understand visual to let users purchase different types of tickets for any automotive event.
Solution Two
Allow users to interact with the event to fairly judge the cars attending the to be selected as winners.
Solution Three
Allow users to interact with the event to fairly judge the cars attending the to be selected as winners.
Validating the Research
Interviews with 5+ participants and survey respondents shared the ease of the prototype. I conducted semi-structured interviews with target users to validate my initial findings to further understand how people currently prioritize user flows.
Discovery
The biggest theme I discovered was around organization, less steps, and clear information. For the judging aspect, they loved how clear the information was to them to identify a show as being fair.
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